For the past three years, The Membership Puzzle has looked at the growing relationship between local news organizations and their audiences. What they are finding is that in today’s interconnected environment, membership to a local newsroom means more than just a subscription or giving an annual gift in support of quality news. It has become more about being part of a larger community.

According to The Membership Puzzle, Membership is a social contract between a news organization and the community it serves. With membership, members give their time, money, and ideas to support a cause they believe in.

To read more about what it means to be part of a news community, read this report with examples from around the world, or click

Eric Persons

Eric Persons is an independent consultant. He helped the Central Current, Inc. founders launch the nonprofit.