Episode: 5 Air Date: June 12th, 2025
Beginning in 2019, Buffalo launched a campaign to rebrand itself as a safe and attractive place to build a life during the era of rapid climate change. Their Be In Buffalo campaign continues to attract new residents and persuade college graduates to stay by emphasizing freshwater access, the lack of natural disasters, and by leaning into their identity as a snow city.
Central Current hosts Dr. Rick Wright and Maximilian Eyle ask the question: what can Syracuse learn from all of this? In this episode, they are joined by Invest Buffalo Niagara’s Communications Manager Greg Pokriki who shares a vision for a more prosperous and populous Upstate New York.
Editor’s Note: This podcast reflects the opinions and perspectives of the host and guests and is not a product of our editorial staff, including Central Current’s editors and reporters. The program may be edited in post-production for length and clarity.